(VISUAL IDENTITY, PUBLICATION DESIGN)
(2023)
PROJECT
(STATEMENT)
This project was to create a strong identity for the New York Art Book Fair that can be carried across all the publications. Taking inspiration from the colorfulness and idea of carnival balloons to produce an eye-catching motif for the title. The concept was to explore the scaling of the typography as the publications shrunk in size, thus as the publications got smaller, the type began to overlap and squeeze together more.
PROJECT
(DETAILS)
18 x 24” (Poster)
5.5 x 8.5” (Flyer)
5 x 5” (Booklet)
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LAST UPDATED 03.02.2025