(BRANDING, VISUAL IDENTITY, ENVIRONMENTAL GRAPHICS)
(2024-2025)
PROJECT
(STATEMENT)
Can a place be felt before it is seen? NÜWA is a project that explores how graphic design can translate the essence of a place—its landscape, culture, and emotion—into a complete visual and sensory experience. Set in the southern region of China, Yangshuo, Guilin is a region known for its karst mountains, rivers, and fading tourism, the project imagines the boutique resort as a space for immersion.
The visual identity draws from the natural and cultural characteristics of Guilin, using a system of primarily circles and squares inspired by rice terraces, mountain erosion, and traditional Chinese patterns. A restrained color and material palette, reflective of the region’s textures and light, is applied across wayfinding, menus, and other printed materials.
With the inclusion of a bar and dining concept, Kunlun, the project extends the identity through a more expressive lens while maintaining harmony with the core brand. All visual and graphic elements are compiled into a brand and experience book with the aim of capturing the full atmosphere of NÜWA without being there.
BRAND & EXPERIENCE BOOK
(DETAILS)
8 x 10”
96 Pages
Arturo White 120lbs, and Neenah Environment Smooth Birch 80C and 80T
Open spine kettle stitch
Slip case and room keys made from walnut wood.
KUNLUN BAR & DINNER MENU
(DETAILS)
4 x 9” / 6.5 x 9”
8 Pages / 4 Pages
Neenah Environment Smooth Birch 80T
Walnut wood cover & leather cord binded
DIGITAL MARKETING
(DETAILS)
Social media assets for Instagram feed, posts and story.
Posts feature monthly highlights and events at NÜWA, and seasonal menu rotation at Kunlun.
Stories will focus on daily activities, F&B, guest reposts. Paid ads adopts same poetic tone with CTA.
NÜWA SIGNAGE & WAYFINDING
(DETAILS)
Outdoor signages, elevator directory, room number, bar signage
Dark Limestone, Birch Wood and Brushed Aluminium
VISUAL IDENTITY
(DETAILS)
Logo, wordmark, typography, color palette, iconography
LAST UPDATED 08.12.2025