(BRANDING, VISUAL IDENTITY, PACKAGING)
(2024)
PROJECT
(STATEMENT)
Kanpai is a Japanese fusion restaurant and bar located in the heart of Dubai, in Souk Al Bahar. The project was to revitalize the brand as they felt the visual identity was no longer resonating with their evolving audience. The goal was to realign the brand with a younger, more trend-conscious demographic while retaining the refined sensibility of Japanese dining culture.
My approach centered on infusing the brand with a more colorful and eccentric visual language. I redefined the color and type palette to strike a balance between playful energy and sophisticated minimalism. The refreshed brand identity was applied across various touchpoints, including a redesigned food menu with bold typography and asymmetrical layouts.
I also provided art direction for social media content, ensuring a cohesive tone across platforms through vibrant visuals and dynamic layouts. The outcome was a fresh, compelling identity that helped Kanpai reconnect with its audience and better reflect the creativity and innovation of its cuisine.
LAST UPDATED 03.02.2025